When purchasing designer clothing, it’s often hard to tell whether the piece is in fact, genuine. Over the last decade or so, the number of counterfeit products have been on the rise, so you need to ensure you’re spending your dosh on the real deal. Levi jeans have also fell victim to being copied illegally, therefore we’ll give you some tips on what you should be looking out for when it comes to spotting the signs:
1. Button-embossed detail
While the quality of denim may seem hard-wearing, one of the tell-tale signs that your jeans are in fake knock-offs are the buttons. Real Levis feature an embossed number on the back, with the number of the style. However, fake Levis tend to have plain backs.
2. Logo patch
The logo patch is one of the most iconic features of Levi jeans and can be fairly difficult to spot the signs when working out whether your Levis are genuine.
One of the aspects you should be looking out for is the material, which is created from soft, worn leather when the jeans are real. The print is often darker when the jeans are fake and can often feature crooked lettering. While new Levi jeans display pale leather patches which can darken over time, they will never turn the same colour as a fake pair.
Also watch out for spelling mistakes in the smaller print, which is another tell-tale sign.
3. Red logo
Another signature style point for Levis is the small red logo tag. Both the real and fake copies showcase embroidered logo lettering on the tag, but unlike the fake pair, the real pair feature straight stitching and sometimes, a registered symbol on the left of the lettering.
4. Colour
If you’re new to buying Levi’s, the colour of the jeans may not jump out at you, but can become a real tell-tale sign the more pairs you buy. Fakes tend to have streaks throughout, whereas real Levis are solid in colour. 
When buying from us, please be assured that all Levi jeans are picked out carefully and are 100% genuine. We stock a wide selection of men’s Levi jeans and women’s Levi shorts on our website in a variety of shades and sizes.
If you would like any more information on our selection of Levi jeans, please do contact us.
Take a look at our similar blog posts – The history of Levi jeans to learn more about this world-famous company.
